![\"Gacha](\"https:\/\/gachapara.jp\/wp-content\/uploads\/2026\/05\/20260515_machida_01.jpg\")
\nZero Place, Inc. implemented measures to promote participation at the \"WE LOVE Machida FESTA VOL.2\" held in Machida City, using a hands-on gacha (a type of gacha that allows visitors to win an original can badge) at the Cultural Promotion Division's booth.<\/p>\n\n
(headquartered in Saitama City, Saitama Prefecture; Masaki Narita, President; hereinafter \"Zero Place\") implemented a participation promotion program using hands-on gachas at the \"WE LOVE Machida FESTA VOL. 2\" (organized by Keitaro and M-Sume) held in Machida City, Tokyo, on May 5 and 6, 2026, at the Cultural Promotion Section booth* in the Cultural and Sports Promotion Department of Machida City. The \"Cultural Promotion Division Booth\" was a booth that used interactive gachas to promote participation in the event.<\/p>\n
The theme of the event was \u201cdesigning an experience of culture and art that makes visitors want to participate,\u201d and the event featured a gacha content with a chance to win an original badge. During the event, a wide range of visitors, from children to adults, participated.<\/p>\n
Background<\/p>\n![\"Gacha](\"https:\/\/gachapara.jp\/wp-content\/uploads\/2026\/05\/20260515_machida_02.jpg\")
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Regional events are required to implement measures not only to increase the number of visitors, but also to enhance the value of each visitor's participation experience. On the other hand, at the event site,<\/p>\n
Contact with visitors tends to be limited
\nWeak leads to encourage people to stop by the booths
\nDifficult to increase participation rate in surveys and PR measures<\/p>\n
The following challenges exist.<\/p>\n
Against this backdrop, the Cultural Promotion Division's booth featured a hands-on gacha to promote participation.<\/p>\n
Details of implementation
\nAt the venue, there will be a hands-on gacha (a type of gacha that allows you to win an original can badge).
\nThrough the intuitive and easy-to-understand experience of \"gotcha,\" a lead-in line was designed to encourage visitors to naturally stop by the booth and participate in the cultural and artistic initiatives.<\/p>\n
Conditions for participation in the gacha are,<\/p>\n
The \"Sticky Note Art\" project was held in the booth, where visitors could freely draw illustrations and messages on sticky notes as a way to promote culture and art.
\nTo complete a circular project to find five keywords hidden in the venue.<\/p>\n
With these two points, \u201cparticipation in cultural and artistic experiences\u201d itself leads to participation in the gacha.<\/p>\n
The event was attended not only by children but also by many adults, and people of all ages were seen enjoying the gacha. The combination of hands-on content and gacha also promoted time spent at the booth and circulation within the venue.<\/p>\n![\"Gacha](\"https:\/\/gachapara.jp\/wp-content\/uploads\/2026\/05\/20260515_machida_03.jpg\")
\n![\"Gacha](\"https:\/\/gachapara.jp\/wp-content\/uploads\/2026\/05\/20260515_machida_04.jpg\")
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Summary of Results<\/p>\n![\"Gacha](\"https:\/\/gachapara.jp\/wp-content\/uploads\/2026\/05\/20260515_machida_05.jpg\")
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Gacha RPM: 225 RPM
\nA wide range of visitors, from children to adults, participated in the event.
\nPromote stop and stay at the booths
\nCreate participation behavior in a natural way<\/p>\n
The \"experience\" as the starting point of participation led visitors to take spontaneous action.<\/p>\n
Three factors that created participation
\n(1) Experience design that \"makes you want to turn it on and off<\/p>\n
The intuitive and easy-to-understand \"gacha\" system allows participation without the need for explanation.
\nA wide range of people, from children to adults, naturally stopped by the event, leading to their participation.<\/p>\n
(2) Premium design (original badge)<\/p>\n
By offering original event-only can badges as prizes, the \"reason to participate\" is made clear.
\nThey were able to motivate visitors to participate.<\/p>\n
(iii) Affinity with booth conduit<\/p>\n
By placing the gacha in the booth, visitors were encouraged to stop by and stay for a while, creating a point of contact with visitors.<\/p>\n
Future Prospects
\nZero Place, Inc. will continue to develop gacha content with the theme of \u201cpromoting participation through experience\u201d for local governments, companies, and community events.<\/p>\n
Not only attracting event visitors,<\/p>\n
Questionnaire collection
\nMigration measures
\nRegional PR
\nTourism Policy
\nFan Marketing<\/p>\n
The company says that it will contribute to regional revitalization and increase the value of the visitor experience through its use in a variety of scenarios, including the following<\/p>\n
About the Gacha Machine with Digital Signage<\/p>\n
Main Features<\/p>\n
Equipped with digital signage
\nIn addition to still images, video and audio can be freely reproduced. It can be used in a wide range of situations, such as product PR and campaign announcements.<\/p>\n
Free product inclusion
\nThere are no restrictions on the contents of the capsule, which can contain original goods, coupons, samples, etc. It can also be used as a campaign measure or unattended sales tool.<\/p>\n
Support for a wide variety of payment methods
\nIn addition to coins, medals, and tokens, cashless payment is available as an option. Free play settings are also available, making it ideal for hands-on events and as a customer attraction device.<\/p>\n
Information is current at the time of publication. .<\/p>","protected":false},"excerpt":{"rendered":" \u682a\u5f0f\u4f1a\u793e\u30bc\u30ed\u30d7\u30ec\u30a4\u30b9\u304c\u3001\u753a\u7530\u5e02\u3067\u884c\u308f\u308c\u305f\u300cWE LOVE \u307e\u3061\u3060 FESTA VOL.2\u300d\u306b\u3066\u3001\u6587\u5316\u632f\u8208\u8ab2\u30d6\u30fc\u30b9\u3067\u30aa\u30ea\u30b8\u30ca\u30eb\u7f36\u30d0\u30c3\u30b8\u304c\u5f53\u305f\u308b\u4f53\u9a13\u578b\u30ac\u30c1\u30e3\u3092\u6d3b\u7528\u3057\u305f\u53c2\u52a0\u4fc3\u9032\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002 \u3010\u753a\u7530\u5e02\u00d7\u30bc\u30ed\u30d7\u30ec\u30a4\u30b9\u3011\u300cW…<\/p>","protected":false},"author":4,"featured_media":12107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":{"0":"post-12106","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"article"},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/gachapara.jp\/en\/wp-json\/wp\/v2\/posts\/12106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gachapara.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gachapara.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gachapara.jp\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/gachapara.jp\/en\/wp-json\/wp\/v2\/comments?post=12106"}],"version-history":[{"count":2,"href":"https:\/\/gachapara.jp\/en\/wp-json\/wp\/v2\/posts\/12106\/revisions"}],"predecessor-version":[{"id":12113,"href":"https:\/\/gachapara.jp\/en\/wp-json\/wp\/v2\/posts\/12106\/revisions\/12113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gachapara.jp\/en\/wp-json\/wp\/v2\/media\/12107"}],"wp:attachment":[{"href":"https:\/\/gachapara.jp\/en\/wp-json\/wp\/v2\/media?parent=12106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gachapara.jp\/en\/wp-json\/wp\/v2\/categories?post=12106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gachapara.jp\/en\/wp-json\/wp\/v2\/tags?post=12106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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