{"id":13590,"date":"2026-06-22T18:16:38","date_gmt":"2026-06-22T09:16:38","guid":{"rendered":"https:\/\/gachapara.jp\/?p=13590"},"modified":"2026-06-22T18:16:38","modified_gmt":"2026-06-22T09:16:38","slug":"la-moitie-des-femmes-agees-de-10-a-30-ans-achetent-chaque-mois-des-jouets-en-capsule","status":"publish","type":"post","link":"https:\/\/gachapara.jp\/fr\/13590\/","title":{"rendered":"La moiti\u00e9 des femmes \u00e2g\u00e9es de 10 \u00e0 39 ans ach\u00e8tent chaque mois des jouets en capsule ! FURYU s&#x27;appr\u00eate \u00e0 faire son entr\u00e9e sur ce march\u00e9"},"content":{"rendered":"<p>Furyu fait son entr\u00e9e sur le march\u00e9 en pleine expansion des jouets en capsule en tirant parti de ses capacit\u00e9s en mati\u00e8re d&#x27;acquisition de propri\u00e9t\u00e9s intellectuelles et de d\u00e9veloppement de produits dans le cadre de son \u00ab mod\u00e8le \u00e9conomique bas\u00e9 sur l&#x27;univers \u00bb. Sous le slogan \u00ab Koron to, Capsule Charge. \u00bb, l&#x27;entreprise poursuit le d\u00e9veloppement de ses produits, dont la commercialisation d\u00e9butera en d\u00e9cembre.<\/p>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gachapara.jp\/wp-content\/uploads\/2026\/06\/20260622_furyu_01.jpg\" alt=\"Machine \u00e0 figurines \u00ab Furuu \u00bb\" width=\"1200\" height=\"620\" class=\"alignnone size-full wp-image-13593\" srcset=\"https:\/\/gachapara.jp\/wp-content\/uploads\/2026\/06\/20260622_furyu_01.jpg 1200w, https:\/\/gachapara.jp\/wp-content\/uploads\/2026\/06\/20260622_furyu_01-300x155.jpg 300w, https:\/\/gachapara.jp\/wp-content\/uploads\/2026\/06\/20260622_furyu_01-1024x529.jpg 1024w, https:\/\/gachapara.jp\/wp-content\/uploads\/2026\/06\/20260622_furyu_01-768x397.jpg 768w, https:\/\/gachapara.jp\/wp-content\/uploads\/2026\/06\/20260622_furyu_01-18x9.jpg 18w, https:\/\/gachapara.jp\/wp-content\/uploads\/2026\/06\/20260622_furyu_01-485x251.jpg 485w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\n<h2 class=\"wp-block-heading\">Furyu d\u00e9cide de se lancer sur le march\u00e9 des jouets en capsule \/ L&#x27;entreprise \u00e9tend ses activit\u00e9s en tirant parti de ses capacit\u00e9s d&#x27;acquisition de propri\u00e9t\u00e9s intellectuelles et de d\u00e9veloppement de produits dans le cadre de son \u00ab mod\u00e8le \u00e9conomique bas\u00e9 sur l&#x27;univers \u00bb, avec un lancement pr\u00e9vu en d\u00e9cembre<\/h2>\n<p>\u3000La soci\u00e9t\u00e9 Furyu Co., Ltd. (si\u00e8ge social : Shibuya-ku, Tokyo ; pr\u00e9sident-directeur g\u00e9n\u00e9ral : Masahito Enomoto ; ci-apr\u00e8s \u00ab Furyu \u00bb) a d\u00e9cid\u00e9, dans le but d\u2019assurer la poursuite de sa croissance et de son d\u00e9veloppement, de se lancer sur le march\u00e9 des jouets en capsule, un secteur en pleine expansion dont la taille atteint environ 196 milliards de yens*1.Sous le slogan \u00ab Koron to, Capsule Charge. \u00bb, la soci\u00e9t\u00e9 d\u00e9veloppera des jouets en capsule dont la commercialisation d\u00e9butera en d\u00e9cembre 2026.<\/p>\n<p>\u3000Dans le cadre de ce nouveau projet de jouets en capsule, l&#x27;entreprise vise \u00e0 cr\u00e9er un nouveau pilier, venant s&#x27;ajouter aux \u00ab lots \u00bb (prix des jeux de grue), \u00e0 la vente d&#x27;articles de loisirs et aux loteries originales dans le cadre de son \u00ab activit\u00e9 bas\u00e9e sur l&#x27;univers \u00bb. Par ailleurs, FURYU aurait l&#x27;intention de continuer \u00e0 \u00e9tudier la cr\u00e9ation de nouveaux piliers pour son \u00ab activit\u00e9 bas\u00e9e sur l&#x27;univers \u00bb ainsi que l&#x27;extension horizontale des atouts de son activit\u00e9.<\/p>\n<p>*1\u2026 Rapport sur les r\u00e9sultats de l&#x27;enqu\u00eate relative aux tendances du march\u00e9 des jouets en capsule pour l&#x27;exercice 2025 (Association japonaise des jouets en capsule)<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"sGRAgKnFA2\"><p><a href=\"https:\/\/www.japan-cta.org\/news\/jacta20260219\/\">Rapport sur les r\u00e9sultats de l&#x27;\u00e9tude relative aux tendances du march\u00e9 des jouets en capsule pour l&#x27;exercice 2025<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201c Rapport sur les r\u00e9sultats de l&#x27;\u00e9tude relative aux tendances du march\u00e9 des jouets en capsule pour l&#x27;exercice 2025 \u201d \u2014 JACTA (Association japonaise des jouets en capsule)\" src=\"https:\/\/www.japan-cta.org\/news\/jacta20260219\/embed\/#?secret=2AJuvg2BMT#?secret=sGRAgKnFA2\" data-secret=\"sGRAgKnFA2\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>\u3000Une enqu\u00eate interne men\u00e9e par notre entreprise aupr\u00e8s de femmes \u00e2g\u00e9es de 10 \u00e0 39 ans a r\u00e9v\u00e9l\u00e9 que plus de la moiti\u00e9 (51,21 TP4T) d\u2019entre elles ont d\u00e9clar\u00e9 utiliser les jouets en capsule \u201c au moins un jour par mois \u201d, ce qui montre que beaucoup consid\u00e8rent ces jouets comme un divertissement courant.Pour notre entr\u00e9e sur ce march\u00e9, nous comptons mettre \u00e0 profit l\u2019exp\u00e9rience et le savoir-faire que nous avons acquis jusqu\u2019\u00e0 pr\u00e9sent, notamment en mati\u00e8re d\u2019acquisition de licences, de d\u00e9veloppement de produits et de s\u00e9ries originales populaires dans le domaine des jouets en capsule. Nous pr\u00e9voyons ainsi de proposer une gamme de produits r\u00e9pondant aux besoins des utilisateurs et de lancer de nouvelles s\u00e9ries originales.<\/p>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gachapara.jp\/wp-content\/uploads\/2026\/06\/20260622_furyu_02.jpg\" alt=\"Machine \u00e0 figurines \u00ab Furuu \u00bb\" width=\"1200\" height=\"744\" class=\"alignnone size-full wp-image-13591\" srcset=\"https:\/\/gachapara.jp\/wp-content\/uploads\/2026\/06\/20260622_furyu_02.jpg 1200w, https:\/\/gachapara.jp\/wp-content\/uploads\/2026\/06\/20260622_furyu_02-300x186.jpg 300w, https:\/\/gachapara.jp\/wp-content\/uploads\/2026\/06\/20260622_furyu_02-1024x635.jpg 1024w, https:\/\/gachapara.jp\/wp-content\/uploads\/2026\/06\/20260622_furyu_02-768x476.jpg 768w, https:\/\/gachapara.jp\/wp-content\/uploads\/2026\/06\/20260622_furyu_02-18x12.jpg 18w, https:\/\/gachapara.jp\/wp-content\/uploads\/2026\/06\/20260622_furyu_02-485x301.jpg 485w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\n<h2 class=\"wp-block-heading\">\u25a0   Exploiter les atouts acquis gr\u00e2ce \u00e0 notre \u00ab activit\u00e9 ax\u00e9e sur l&#x27;univers de marque \u00bb, \u00e0 savoir notre \u00ab capacit\u00e9 \u00e0 acqu\u00e9rir des droits de propri\u00e9t\u00e9 intellectuelle \u00bb, notre \u00ab capacit\u00e9 \u00e0 d\u00e9velopper des produits \u00bb et nos \u00ab s\u00e9ries originales de prix tr\u00e8s populaires \u00bb<\/h2>\n<p>\u3000Selon l&#x27;entreprise, les atouts de son \u201c activit\u00e9 ax\u00e9e sur l&#x27;univers \u201d r\u00e9sident dans la \u201c capacit\u00e9 \u00e0 exprimer cet univers \u201d et la qualit\u00e9 de ses divers articles, notamment les figurines et les peluches \u00ab mignonnes \u00bb, ainsi que dans le large \u00e9ventail de propri\u00e9t\u00e9s intellectuelles qu&#x27;elle g\u00e8re, qui s&#x27;\u00e9l\u00e8ve \u00e0 environ 250*2.De plus, l\u2019entreprise produit des s\u00e9ries de figurines originales dot\u00e9es d\u2019un concept unique, telles que \u00ab Mochipiko \u00bb, \u00ab Milky Boa \u00bb et \u00ab Noodle Stopper Figure \u00bb. Ces produits suscitent des commentaires \u00e9logieux tels que \u00ab un \u00e9quilibre parfait \u00bb, \u00ab ils sont trop mignons ! \u00bb, \u00ab la qualit\u00e9 est incroyable \u00bb ou encore \u00ab je n\u2019aurais jamais imagin\u00e9 qu\u2019ils soient commercialis\u00e9s ! \u00bb, et b\u00e9n\u00e9ficient du soutien de nombreux fans de ces personnages.<\/p>\n<p>\u3000En tirant parti des atouts acquis jusqu\u2019\u00e0 pr\u00e9sent dans le cadre de notre \u00ab activit\u00e9 ax\u00e9e sur l\u2019univers \u00bb, notamment notre capacit\u00e9 \u00e0 acqu\u00e9rir des propri\u00e9t\u00e9s intellectuelles, notre savoir-faire en mati\u00e8re de d\u00e9veloppement de produits mettant en valeur le charme des personnages et le d\u00e9ploiement de s\u00e9ries originales de lots promotionnels, nous proposons une gamme vari\u00e9e de produits r\u00e9pondant aux attentes des utilisateurs.<\/p>\n<p>*2\u2026 Chiffres de FURYU \u00e0 la fin du mois de mars 2026 (y compris les propri\u00e9t\u00e9s intellectuelles actuellement commercialis\u00e9es et celles dont la commercialisation est pr\u00e9vue)<\/p>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gachapara.jp\/wp-content\/uploads\/2026\/06\/20260622_furyu_03.jpg\" alt=\"Machine \u00e0 figurines \u00ab Furuu \u00bb\" width=\"1200\" height=\"774\" class=\"alignnone size-full wp-image-13592\" srcset=\"https:\/\/gachapara.jp\/wp-content\/uploads\/2026\/06\/20260622_furyu_03.jpg 1200w, https:\/\/gachapara.jp\/wp-content\/uploads\/2026\/06\/20260622_furyu_03-300x194.jpg 300w, https:\/\/gachapara.jp\/wp-content\/uploads\/2026\/06\/20260622_furyu_03-1024x660.jpg 1024w, https:\/\/gachapara.jp\/wp-content\/uploads\/2026\/06\/20260622_furyu_03-768x495.jpg 768w, https:\/\/gachapara.jp\/wp-content\/uploads\/2026\/06\/20260622_furyu_03-18x12.jpg 18w, https:\/\/gachapara.jp\/wp-content\/uploads\/2026\/06\/20260622_furyu_03-485x313.jpg 485w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\n<h2 class=\"wp-block-heading\">&lt;R\u00e9sultats d&#x27;une enqu\u00eate sur les jouets en capsule men\u00e9e aupr\u00e8s de femmes \u00e2g\u00e9es de 10 \u00e0 30 ans&gt;<\/h2>\n<p>\u3000Afin de mieux cerner les habitudes d&#x27;utilisation des jouets en capsule, FURYU a men\u00e9 une enqu\u00eate sur ce sujet aupr\u00e8s de femmes \u00e2g\u00e9es de 15 \u00e0 39 ans. Le pr\u00e9sent communiqu\u00e9 pr\u00e9sente un extrait des r\u00e9sultats de cette enqu\u00eate. Les r\u00e9sultats d\u00e9taill\u00e9s ainsi que les analyses sont disponibles sur le site Web du \u00ab Girls Comprehensive Research Institute \u00bb de FURYU.<\/p>\n<p>\u25a0 D\u00e9tails des r\u00e9sultats et analyse de l&#x27;enqu\u00eate sur les jouets en capsule (Institut de recherche sur les filles)<\/p>\n<p>https:\/\/gri.furyu.jp\/0000000304<\/p>\n<p>\u226aTh\u00e8mes\u226b<\/p>\n<p>\u30fbPlus de la moiti\u00e9 (51,2 %) des femmes \u00e2g\u00e9es de 15 \u00e0 39 ans ont d\u00e9clar\u00e9 utiliser les machines \u00e0 jouets en capsule \u00ab au moins un jour par mois \u00bb.<\/p>\n<p>\u30fbLa principale raison de se rendre en magasin est \u00ab d&#x27;acheter l&#x27;article recherch\u00e9 \u00bb ; certains viennent \u00e9galement pour trouver des articles li\u00e9s \u00e0 leurs personnages ou \u0153uvres pr\u00e9f\u00e9r\u00e9s<\/p>\n<p>\u25a0 Fr\u00e9quence d&#x27;utilisation des jouets en capsule<\/p>\n<p>R\u00e9sultats d&#x27;une enqu\u00eate sur les jouets en capsule (Furyu, \u00ab Institut de recherche sur les filles \u00bb)<\/p>\n<p>\u25a0 Motifs de visite dans les magasins de jouets en capsule<\/p>\n<p>R\u00e9sultats d&#x27;une enqu\u00eate sur les jouets en capsule (Furyu, \u00ab Institut de recherche sur les filles \u00bb)<\/p>\n<p>&lt;Aper\u00e7u de l&#x27;enqu\u00eate&gt;<br \/>\n\u25a0 Enqu\u00eate sur les jouets en capsule<\/p>\n<p>Organisme d&#x27;\u00e9tude     : Furu \u00ab Institut de recherche sur les filles \u00bb<\/p>\n<p>Personnes interrog\u00e9es : 772 femmes \u00e2g\u00e9es de 15 \u00e0 39 ans\u3000<\/p>\n<p>M\u00e9thode d&#x27;enqu\u00eate     : enqu\u00eate en ligne<\/p>\n<p>P\u00e9riode de l&#x27;enqu\u00eate     : du mardi 10 f\u00e9vrier 2026 au jeudi 12 f\u00e9vrier 2026<\/p>\n<p><span class=\"bizcaption\">*Les informations sont correctes au moment de la publication.<br \/>\n*Peut \u00eatre en rupture de stock.<br \/>\n*L'heure de sortie et d'arriv\u00e9e peut varier selon les r\u00e9gions et les magasins. Certains magasins peuvent ne pas avoir le produit en stock ou peuvent changer sans pr\u00e9avis.<br \/>\nLes droits d'auteur et de marque des produits et des noms cit\u00e9s sur ce site appartiennent aux fabricants et aux d\u00e9tenteurs des droits d'auteur respectifs.<br \/>\n*Les images sont en cours de d\u00e9veloppement et le design et le contenu peuvent diff\u00e9rer en partie du produit r\u00e9el.<br \/>\nToutefois, en cas de divergence de contenu, les informations figurant sur le site officiel pr\u00e9valent. Veuillez comprendre cela \u00e0 l'avance avant d'utiliser ce site web.<\/span><\/p>\n<p>&lt;Reportage, r\u00e9daction et \u00e9dition par l&#039;\u00e9quipe \u00e9ditoriale de Gachapara.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u30d5\u30ea\u30e5\u30fc\u304c\u300c\u4e16\u754c\u89b3\u30d3\u30b8\u30cd\u30b9\u300d\u306eIP\u7372\u5f97\u529b\u30fb\u5546\u54c1\u958b\u767a\u529b\u3092\u6d3b\u7528\u3057\u3001\u6025\u62e1\u5927\u3059\u308b\u30ab\u30d7\u30bb\u30eb\u30c8\u30a4\u5e02\u5834\u3078\u53c2\u5165\u3002\u30b9\u30ed\u30fc\u30ac\u30f3\u300c\u3053\u308d\u3093\u3068\u3001\u30ab\u30d7\u30bb\u30eb\u30c1\u30e3\u30fc\u30b8\u3002\u300d\u306e\u3082\u3068\u5546\u54c1\u958b\u767a\u3092\u9032\u3081\u300112\u6708\u3088\u308a\u767a\u58f2\u958b\u59cb\u3057\u307e\u3059\u3002 \u30d5\u30ea\u30e5\u30fc\u304c\u30ab\u30d7\u30bb\u30eb\u30c8\u30a4\u5e02\u5834\u306b\u53c2\u5165&#8230;<\/p>","protected":false},"author":4,"featured_media":13593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":{"0":"post-13590","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"article"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u30d5\u30ea\u30e5\u30fc\u304c\u300c\u4e16\u754c\u89b3\u30d3\u30b8\u30cd\u30b9\u300d\u306eIP\u7372\u5f97\u529b\u30fb\u5546\u54c1\u958b\u767a\u529b\u3092\u6d3b\u7528\u3057\u3001\u6025\u62e1\u5927\u3059\u308b\u30ab\u30d7\u30bb\u30eb\u30c8\u30a4\u5e02\u5834\u3078\u53c2\u5165\u3002\u30b9\u30ed\u30fc\u30ac\u30f3\u300c\u3053\" \/>\n\t<meta name=\"robots\" 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