Popularity overheat] "Chiikawa x Sanrio" collaboration products, current Mercalli price...?

Sanrio launched "Chiikawa x Sanrio Characters," a collaboration project with Chiikawa, on June 13.

This collaborative product has received a great response immediately after its release and is currently difficult to obtain.

What has been attracting attention is the resale price on the flea market application "Mercari". Let's take a closer look.

Table of Contents

1 Collaboration plush toys are very popular, and the "fluffy" design is getting a good response.
2 Resale of the products was also a major problem, and there were comments from those who were not selected in the lottery sales.

Collaboration plush toys are very popular, and the "fluffy" design is getting a good response.

The new items are collaboration goods by "Chiikawa" friends and Sanrio Characters.

Particularly popular are the limited-edition plush toys in a fluffy suit, with the lineup consisting of the following five types.

Chiikawa & Hello Kitty
Hachihuare & Cinnamorolles
Rabbit & Pom Pom Pudding
Momonga & Chromi
Secondhand bookstore & My Melody

Each is priced at 3,696 yen including tax.

Other items include a mascot holder, pochette, tote bag, eco bag, flat pouch (set of 2), sticker set, mascot charm, and hair clip, for a total of 21 items.

This "Chiikawa x Sanrio Characters" is sold at Sanrio stores nationwide, Sanrio corners in department stores, and Sanrio online stores.

Resale of the products was also a major problem, and there were comments from those who were not selected in the lottery sales.

The online store frequently runs out of stock soon after sales begin. Sometimes stock is temporarily restored, and if the timing is right, you can purchase the product you are looking for.

On the first day of sales at Sanrio directly-managed stores and Sanrio Corner stores in department stores, only those who have been selected in a preliminary lottery can purchase the product.

However, those who won the lottery expressed the following complaints

We didn't have anything in stock except one type."

What's the lottery for?"

"Sold out, what was the lottery for?"

Combined with this situation, there is currently a string of listings of subject merchandise on Mercari.

(*Partially processed from a Mercury clean shot)

Plush toys, in particular, are priced between 5,000 yen and 7,000 yen each, with a complete set of all five types fetching as much as around 23,000 yen.

Collaboration plush toys are very popular, and the "fluffy" design is getting a good response.

Resale of the products was also a major problem, and there were comments from those who were not selected in the lottery sales.

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