This capsule toy is selling like hotcakes! What is the reason for the explosion in popularity?

The capsule toy "Sanrio Characters Photo Frame Mascot" has been on sale since the second week of September, and has been released sequentially nationwide since the second week of September, generating a great response mainly on SNS.

This capsule toy is selling like hotcakes! What is the reason for the explosion in popularity?

Sanrio Characters Photo Frame Mascot" reappears

Sanrio Characters Photo Frame Mascot" is now available again.

This capsule toy is selling like hotcakes! What is the reason for the explosion in popularity?
©'25 SANRIO Ⓛ M

Cute Sanrio characters are mascots with ball chains.

The unique feature of this product is that the “face” is a photo frame. The contents of the frame can be replaced, allowing you to carry around your favorite photo in it.

The lineup includes four types: Hello Kitty, My Melody, Kuromi, and Cinnamoroll.

Product Summary
Total 4 types
Sold by: Bandai Co.
Price: 400 yen (tax included)
Sales period: From the second week of September

Voices of joy on SNS one after another

As soon as the product went on sale, there was a wave of response on social networking sites.

A god item that you can put a picture of your guess in."

Photo frame mascot finally found."

I put my boyfriend in there because he's my guess."

I put my face in the photo frame mascot and it's adorable."

I'd love to have a second Hangyo. I definitely want the second Hangyo."

I recommend it if you're doing a guessing game."

There have been many comments raving about this divine item that can be filled with photos of your guesses.

What is the background of "too popular"?

We have summarized three reasons why the re-released "Sanrio Characters Photo Frame Mascot" is so popular.

1. carry your guess's photo with you.

The main reason for its popularity is the ability to carry a photo of one's own guess. The contents can be replaced by removing the clear parts of the character's face. The mini book included in the package provides a guideline for the size, so you can prepare photos of your guesses without making any mistakes.

2. Can also be used as a figurine for placement.

The ball chain is attached to the figure, so it can be carried by attaching it to your bag or other personal items. The ball chain can also be removed, so the figure can be displayed at home as a table-top figure.

3. The second lineup includes Hangyodong

The second "Sanrio Characters Photo Frame Mascot" is scheduled to be released in October. The lineup includes a total of four types: Hangyodon, Kerokero Keroppi, Pom Pom Pudding, and Pochakko. We are happy to see that Hangyodong, whose popularity has been renewed as a "fugakawa" (ugly-cute), is included in the lineup.

The "Sanrio Characters Photo Frame Mascot" is a popular guesswork item. Please check them out when you see them!

Information is current at the time of publication.
.

Recommended Capsule Toys