"GiGO Shanghai Jing'an Joy City" to open on June 1st in a popular commercial facility in Shanghai

GiGO's new strategic store, "GiGO Shanghai Jing'an Joy City," opened on June 1st in Shanghai's popular commercial facility, "Jing'an Joy City." The store aims to be a next-generation comprehensive entertainment space where young people can gather and interact.

Gacha Gacha "GiGO Shanghai Daning International Plaza"

Table of Contents

1 GiGO's New Strategic Store in Shanghai, China: "GiGO Shanghai Jing'an Joy City" Grand Opening on June 1, 2026 (Monday)! A Next-Generation Comprehensive Entertainment Space Fusing Entertainment, Culture, and Interaction Experiences
2 Opens a store at "Shanghai Jing'an Joy City," a trendsetting hub leading youth culture.

GiGO's New Strategic Store in Shanghai, China: "GiGO Shanghai Jing'an Joy City" Grand Opening on June 1, 2026 (Monday)! A Next-Generation Comprehensive Entertainment Space Fusing Entertainment, Culture, and Interaction Experiences

GENDA GiGO Entertainment Inc. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Kazuhiro Ninomiya, hereinafter referred to as "the Company") announced that its overseas subsidiary of GENDA Inc., GENDA (Shanghai) CO., LTD. (Headquarters: Shanghai, People's Republic of China; President and Representative Director: Shinji Takemura, hereinafter referred to as "GENDA Shanghai"), has grand-opened its second store in Shanghai, "GiGO Shanghai Jing'an Joy City," in the popular commercial facility "Jing'an Joy City" in Shanghai, China, on Monday, June 1, 2026.

"GiGO Shanghai Jing'an Joy City" is a new store model for the GiGO brand being developed in Shanghai, China. It aims to be more than just an amusement facility, striving to be a next-generation comprehensive entertainment space where young people can naturally gather and enjoy interacting.

Opens a store at "Shanghai Jing'an Joy City," a trendsetting hub leading youth culture.

GENDA Shanghai is actively promoting the expansion of the GiGO brand and its localization strategy in the Chinese market.

The venue chosen for this new challenge, "Shanghai Joy City," is one of the most vibrant commercial facilities in Shanghai. With its continuously held popular IP events and fusion of cutting-edge pop culture, the mall is a special place that garners strong support from young people and fans of anime and manga in China. From this bustling spot, they aim to deliver even more surprise and innovative entertainment content experiences to young people in China.

The store features amusement facilities, including "GiGO Taiyaki," a "Collaboration Cafe," and a "Merchandise Area," along with

"Gachapon Area" featuring popular IP merchandise and limited edition items

"Card Battle Area" where TCG (Trading Card Game) users can enjoy community interaction

- "Makeup and Changing Area" for cosplayers

In addition, new experience areas targeting Generation Z are also planned.

Comment from Shinji Takemura, President and Representative Director of GENDA Shanghai
The overall spatial design of the “GiGO Shanghai Jing'an Joy City” store emphasizes comfort and experience, going beyond the conventional arcade. It aims to create a space where customers can feel "comfort," "fun," "surprise," and "emotional healing," not just "play."

We are fully committed to providing a place for customers to connect with friends, share their “oshis” (favorite characters/idols), and relax, meeting their desire for satisfaction and comfort. We hope our Chinese customers will experience the spirit of Japanese "omotenashi" (hospitality) that GiGO has always cherished.

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