Official character Myakmyak goods are now on sale at the Osaka-Kansai Expo. Among them, products made in collaboration with Sanrio have been in short supply since immediately after their release.
Particularly popular is the "Myakmyak Narikiri 3-D Mascot Color Key Ring.
![[Difficult to obtain] Osaka/Kansai Expo x Sanrio collaboration products, in some cases sold at a high price on Mercari: ......](https://gachapara.jp/wp-content/uploads/2025/06/2025-0623-03_e.jpg)
(*Image from the official website) © 2025 SANRIO CO., LTD. APPROVAL NO. L660197
This limited edition item is currently being sold on the "Mercari" flea market, where it has been confirmed that the price is higher than the list price.
Let's take a closer look.
■Sanrio x Myakmyak goods are very popular
Goods featuring a collaboration between Myakmyak, the official character of the Osaka-Kansai Expo, and popular Sanrio characters are highly popular.
The "EXPO 2025 Sanrio Characters Myakmyak Narikiri 3D Mascot Color Key Chain" is particularly noteworthy, with a lineup of seven different types.
The seven characters featured are Hello Kitty, My Melody, Pom Pom Pudding, Cinnamoroll, Pochakko, Kuromi, and Hangyodong. Each of them is designed as a Myakumyak, and the item can be used as a bag charm or as an accent for personal belongings.
The design is attractive because of the attention to detail, including the use of different shades of Myakmyak to match each character's personality.
The price is 1320 yen (tax included).
■Sanrio x Myakmyak goods are resold one after another on Mercari
The "Myakmyak Narikiri 3-D Mascot Color Key Chain" sold out immediately on the official online store.
The official store at the venue is also sold out, and posts on social networking sites confirming that they were sold out and could not be purchased have also been confirmed.
In response to this situation, resale is currently active on the flea market app "Mercari.
![[Difficult to obtain] Osaka/Kansai Expo x Sanrio collaboration products, in some cases sold at a high price on Mercari: ......](https://gachapara.jp/wp-content/uploads/2025/06/2025-0623-03_01.jpg)
(*Partially processed from a Mercury clean shot)
Prices range from around ¥2,000 to ¥3,000, well above the list price.
Furthermore, complete sets of all seven types have been seen on the market for around 20,000 yen, which is an exceptional premium.
It appears that there continues to be a lot of interest in future developments.
Information is current at the time of publication.
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