Animals who can't let go of their phones, "Smartphone Life," goes on sale in Japan on May 26!

Capsule toy "Smartphone Life" featuring animals that cannot let go of their smartphones will be released sequentially in Japan from May 26, 2012. You can enjoy the unique atmosphere of the modeling based on the theme of insights from smartphone users around the world.

[Smash Life] A new gumbo of animals that can't let go of their phones is now available!

Will we have a smartphone for the rest of our lives? Blue Mountains will release "Smartphone Life," a capsule toy based on the motif of five different animals, on May 26, 2026 (Tuesday) in Japan. The product has already been released in China and will also be available in Korea. The project is being planned by GACHA-GACHA artist Masami Iida (representative of GRAY PARK Co., Ltd.), and since it will be released overseas as well, the theme is "the never-ending relationship between your smartphone and yourself" that can be understood by people all over the world. The catchphrase, "Am I going to be looking at my phone my whole life?" expresses the insight of people around the world who suddenly think about it. Please enjoy the animals that create this unique atmosphere.

⚫︎ capsule toy key visual

⚫︎ panda

Size (height 63.6 mm)

⚫︎ crocodile

Size (height 70mm)

⚫︎ penguin

Size (height 51.6 mm)

⚫︎ cats

Size (height 49.8 mm)

⚫︎ canine

Size (height 48.6 mm)

Sales in capsule toy stores (NEW NEW TOWN) in China

⚫︎Product Information

Product name: Smartphone Life

Price: 500 yen per session (tax included)

Kind: Total 4 kinds (Cat & Dog are one set)

Launch date: May 26, 2026 (Tuesday)

⚫︎ Gacha Gacha Artist Masami Iida

After many years in the advertising industry, he was in charge of planning and designing advertisements and promotions for various clients, and led the launch of the gacha brand "Panda no Ana" in 2013. and released nine products, including the "Partial Ikura" series, based on the concept of "Authentically Weird! She also released the "OSUSHIMEN" series under the name of Masami Iida. This time, "Sumaho Jinsei" will be released under her own name.

⚫︎ Representative works

Top row, from left: OSUSHIMEN, CAPMO, returned partial ikura, proverbial kun
⚫︎ Masami Iida SNS

Instagram : iida_masami

⚫︎ gray-melon-socials

X : @HaiiroMeloin_

Instagram : haiiromelon_official

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