Takarajimasya "Toy Store" at Hakuhinkan TOY PARK Ginza flagship store opens for a limited time on June 5.

Takarajimasya will open a limited-time "Toy Store" at the Hakuhinkan TOY PARK Ginza main store from June 5 to July 9. Visitors can experience brand mooks, Takarajimasya Toys products, and capsule toy pre-sales.

Takarajimasya finally opens a "toy store"! Hakuhinkan TOY PARK Ginza Main Store will be open for a limited time from 6/5 (Fri.).

(Head office: Chiyoda-ku, Tokyo; President: Makoto Sekikawa), which has the top market share in fashion magazine sales*, will open a "toy store" at the main Hakuhinkan TOY PARK Ginza store from Friday, June 5 to Thursday, July 9, 2026.

　Takarajimasya has been focusing on the development of "branded mooks," which are mainly supplements that transcend the boundaries of books and magazines, as a content manufacturer rather than a publisher, utilizing the editorial and brand building capabilities it has cultivated over the years. In 2025, the company also launched a new toy brand, "Takarajimasya Toys," to create content for children to enjoy, and developed products with "living creatures" and "poop" as themes. The company has been putting its efforts into the development of such products as those exhibited at the "Tokyo Toy Show.

　The opening of the first "toy store" was made possible by the desire for visitors to actually experience and enjoy Takarajimasya products and by a request from the Hakuhinkan TOY PARK Ginza main store, the venue for this event, to carry Takarajimasya products. The store will feature content that can only be experienced here, including brand mooks created in collaboration with characters and companies, toys from Takarajimasha Toys, and pre-sales of capsule toys.

Outline of Implementation
◆Period: June 5, 2026 (Friday) - July 9, 2026 (Thursday) Hours: 11:00 - 20:00

◆Location: Hakuhinkan TOY PARK main store in Ginza (8-8-11 Ginza, Chuo-ku, Tokyo)

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Hakuhinkan TOY PARK Ginza Main Store Contact person's comment
When I saw the "Hokkaido Cheese Steamed Cake Fan Book," I was struck by the interesting supplement. We wanted to collect many of them and develop them in a form that could be seen in person, so we approached them.

What is Hakuhinkan TOY PARK?
From the first to fourth floors, the store offers approximately 200,000 items to satisfy the playful minds of children and adults alike, including toys, stuffed animals, games, dolls, and variety goods. The store also offers facilities and services that only a real store can provide, such as the Hakuhinkan RACING PARK, a slot car circuit where you can enjoy driving a car (1/32).

Sells toys and capsule toys under the toy brand "Takarajimasya Toys"!
Heisei culture is reissued as palm-sized capsule toys!

■"CUTiE" magazine, bean book

A palm-sized reproduction of the popular fashion magazine that led Heisei street fashion.

It can be spread out and read!

Cher" mini bag key chain

The brand items that captivated Heisei girls are reproduced with the same atmosphere of the design that was a big hit at the time as a supplement to "sweet" magazine.

Also new toys from "Takarajimasha Toys."

All of them are real gems! You may win a diamond⁉

■The head mark of the Blue Train, a sleeper train, is made into an embroidered badge!

A large collection of Takarajimasya's popular brand mooks including look-alike appendices and characters! Introduction of some of them♪

Fluffy pouches that look just like Hokkaido cheese steamed cake

Can be torn off and played with♪ Kanipan plushie pouch

A pouch that looks just like a King File!

Fully supervised by JTB! Convenient Boston Bag

Glows in 7 colors! Baymax penlight

Mono eraser look-alike! Big Stuffed Toy

Carp boy folding chair

Peko-chan's sweets are colorful sticky notes♪

Moomin Little Mii Gnoronjoro Spoon

Astronomical telescope is attached⁉ Easy to assemble for beginners

Information is current at the time of publication.
*Some items may be out of stock.
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*The images are under development and the design and contents may differ in part from the actual product.
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