Half of women in their teens to thirties use capsule toys every month! Furーyu to enter the market

FURYU is entering the rapidly expanding capsule toy market by leveraging its IP acquisition and product development capabilities in "Worldview Business." Under the slogan "Koronto, Capsule Charge," product development is progressing, with releases beginning in December.

Table of Contents

1 FURYU Decides to Enter the Capsule Toy Market / Expanding Business by Leveraging IP Acquisition and Product Development Capabilities in "Worldview Business," Sales to Begin in December
2 Leveraging strengths cultivated in "Worldview Business": "IP acquisition capability," "product development capability," and "popular original series prizes."
3 Survey Results on Capsule Toys for Women Aged 10-39

FURYU Decides to Enter the Capsule Toy Market / Expanding Business by Leveraging IP Acquisition and Product Development Capabilities in "Worldview Business," Sales to Begin in December

FURYU Corporation (Headquarters: Shibuya-ku, Tokyo, President: Masahito Enomoto, hereinafter FURYU) has decided to enter the capsule toy market, which is rapidly expanding with a market size of approximately 196 billion yen*1, for its further growth and development. With the slogan "Koronto, Capsule Charge," FURYU will develop capsule toy products and begin sales from December 2026.

In this capsule toy business we are undertaking, we aim to create a new pillar of business, following prizes (crane game merchandise), hobby merchandise sales, and original lotteries within our "Worldview Business." Furthermore, FURYU plans to continue considering the creation of new pillars for its "Worldview Business" and the horizontal expansion of its business strengths.

*1... FY2025 Capsule Toy Market Trend Survey Results Report (Japan Capsule Toy Association)

2025 Capsule Toy Market Trend Survey Results Report

　According to our in-house survey on capsule toys targeting women in their teens through their 30s, more than half (51.2%) of respondents said they use capsule toys “at least once a month,” revealing that many people enjoy them as a familiar form of entertainment.As we enter this market, we plan to leverage our track record and expertise—including our ability to secure IP licenses, product development capabilities, and popular original prize series—to launch product lines that meet user needs and introduce new original series.

Leveraging strengths cultivated in "Worldview Business": "IP acquisition capability," "product development capability," and "popular original series prizes."

The strengths of “World-Building Business” are considered to be its “world-building expressiveness” and quality in various items such as figures and "cute" stuffed animals, and its extensive handling of approximately 250 IP titles. Furthermore, they are also producing original prize series with unique concepts such as "Mochipico," "Milky Boar," and "Noodle Stopper Figure." Positive feedback such as "exquisite balance," "great faces!", "too high quality," and "I can't believe it's being commercialized!" has been received, and it is supported by many character fans.

By leveraging our strengths cultivated in the "world-building business," such as our ability to acquire IP, product development capabilities that highlight the appeal of our characters, and the expansion of original prize series, we will deliver a rich variety of products that meet high user demand.

*2 ... As of the end of March 2026. Source: FURYU (Includes IPs currently commercialized and IPs scheduled for commercialization).

Survey Results on Capsule Toys for Women Aged 10-39

FURYU conducted a survey on capsule toys targeting women aged 15 to 39 to understand their actual usage. This release presents an excerpt of the survey results. Details and analysis of the survey results are available on the FURYU "Girls General Research Institute" website.

■ Detailed Research Results and Analysis of Capsule Toys (Girls General Research Institute)

https://gri.furyu.jp/0000000304

Topics

Over half of women aged 15-39 (51.2%) responded that they use capsule toys "one or more days per month."

The top reason for visiting a store is "to obtain a desired item," and some customers look for items from their favorite characters or works.

■ Frequency of capsule toy usage

Survey Results on Capsule Toys (Furyu "Girls General Research Institute")

■ Purpose of visiting capsule toy stores

Survey Results on Capsule Toys (Furyu "Girls General Research Institute")

Survey Outline
■ Capsule Toy Survey

Research Organization: FURYU "Girls General Research Institute"

Survey respondents: 772 women aged 15-39

Research Method: Web Survey

Survey Period: Tuesday, February 10, 2026 - Thursday, February 12, 2026

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