Popular Thai character "Butter Bear" makes its Japan debut as a capsule toy! Released by SK Japan

SK Japan Co., Ltd. (Location: Chuo-ku, Osaka; President: Hirofumi Yao) will begin sequentially releasing capsule toy products of the Thai dessert brand "Butter Bear"¹ starting in late July 2026.

Table of Contents

1 Capsule toy products debut in Japan for the first time!
2 Butterbear Acrylic Dangling Marker (5 Types Total)
3 ● Butterbear Fluffy Denim Pouch (5 types total)

Capsule toy products debut in Japan for the first time!

The "Butter Bear," known for its sweet and gentle worldview and fluffy visuals, is now available as a capsule toy.

These are two items: the "Acrylic Wobbling Marker" with its charming, eye-catching design, and the "Fluffy Denim Pouch" that recreates the fluffy feel of "Butter Bear" while being easy to use daily. *These will be available at capsule toy vending machines nationwide.

Butterbear Acrylic Dangling Marker (5 Types Total)

Selling price: 400 yen (tax included) Scheduled release: Late July 2026

Acrylic Wobbly Markers (5 varieties)

● Butterbear Fluffy Denim Pouch (5 types total)

Sales price: 500 yen (tax included) Release period: Scheduled for September 2026

Fluffy Denim Pouch (5 varieties)

＜お知らせ・最新情報のご案内＞
Future release information and ordering stores will be announced on the official website and X as needed.

※1 What is "Butterbear"?
The mascot character of the Thai sweets shop "Butterbear."
With a charming appearance as warm as butter, it makes everyone who sees it smile.
Nicknamed "Non nui," she is a trending topic in Asia, primarily on social media platforms like TikTok.

Information is current at the time of publication.
*Some items may be out of stock.
*Sales and availability may vary by region and store. Stores may not carry the product or may change without prior notice.
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*The images are under development and the design and contents may differ in part from the actual product.
However, in the event of any discrepancies, the information on the official website will take precedence. Please be aware of this before using this site.