This capsule toy is selling like hotcakes! Fans flooded into the store to fight over the toys.

The capsule toy "Sanrio Characters Fluffy Flocky Mascot" has been on sale since the fourth week of February and is currently creating a big buzz.

This capsule toy is selling like hotcakes! Fans flooded into the store to fight over the toys.

Sanrio Characters Fluffy Flocky Mascot" is now available.

Sanrio Characters Fluffy Flocky Mascot" from Takara Tomy Arts.

This capsule toy is selling like hotcakes! Fans flooded into the store to fight over the toys.© 2026 SANRIO CO., LTD. TOKYO, JAPAN APPROVAL NO. L660316 (*Image: from official website)

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Popular Sanrio characters are semi-sculpted in a pleasant-to-the-touch flocky specification.

All models come with a metallic purple ball chain.

The lineup consists of five types: Pom Pom Pudding, Cinnamoroll, Pochakko, Kuromi, and Hello Kitty.

Product Summary
Total 5 types
Sold by: Takara Tomy Arts, Inc.
Price: 300 yen (tax included)
Sales period: From the fourth week of February

■What is the reaction on social networking sites?

As soon as the product went on sale, there was an early response on social networking sites.

It's bigger and cuter than I thought it would be."

The fluffy flocky material is soothing."

I got the pudding girl I wanted.

I like the fluffy flocky texture."

It's flat, but it's so cute."

It's too cute how it's flattened from the side.

The "flattened form" unique to the semi-3-dimensional model is attracting a lot of comments on how cute it is. In addition, capsule toy specialty stores have reported that they have already sold out, indicating the popularity of the product.

■Three attractions that invite complete

Here are three points of interest to keep in mind with this capsule toy!

  1. Flocking process with a focus on texture
  2. The surface of the mascot is flocked to provide a "fluffy" touch that matches the image of the Sanrio character.

  3. Flattened form
  4. The "Flattened Form" is not fully three-dimensional, but rather a semi-three-dimensional form with a reduced depth. This unique shape emphasizes the character's lovability, and the design is suitable for daily use as it fits well when worn in a bag.
     

  5. Gorgeous lineup
  6. The lineup includes the top five winners of the 2025 Sanrio Character Awards, from Pom Pom Pudding (No. 1) to Cinnamoroll, Pochacco, Kuromi, and Hello Kitty (No. 5), all of whom boast overwhelming popularity.

The "Sanrio Characters Fluffy Flocky Mascot" is currently receiving a great response in many places. Please check it out when you see it!

Information is current at the time of publication.
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