"Namco Aeon Mall Izumo Store" Opens, the First Arcade in Shimane Prefecture in 18 Years! Introducing New Brand Design

BANDAI NAMCO Experience Inc. (Head Office: Minato-ku, Tokyo / President: Hiroshi Kawasaki) and BANDAI NAMCO Amusement Inc. (Head Office: Minato-ku, Tokyo / President: Haruo Iwayaguchi) will open an amusement facility named "Namco" on Friday, July 17, 2026, within the commercial facility "AEON MALL Izumo" (Izumo City, Shimane Prefecture).

Table of Contents

1 Namco Aeon Mall Izumo Store Opens
2 Regarding the new brand design for the "Namco" amusement center
3 ■Bandai Namco Experience Inc. Business Development Division

Namco Aeon Mall Izumo Store Opens

"Namco Aeon Mall Izumo Store" is a game center of the Bandai Namco Group, marking its first opening in Shimane Prefecture in 18 years. It will feature the new brand design to be rolled out in July 2026. In addition to a wide variety of crane game machines offering Namco-exclusive prizes, amusement-only prizes, and candy prizes, as well as photo sticker machines, three official Bandai Namco Group shops: "Gashapon Bandai Official Shop," "Sunsater's Shop," and "BANDAI CANDY OFFICIAL SHOP," along with the capsule toy specialty store "Gashapon no Depaato," will also open simultaneously.

Bandai Namco Experience and Bandai Namco Amusement will deliver fun and excitement to people around the world, pursuing smiles and happiness for the future.

＜施設概要＞
[Location] 1066 Watabashi-cho, Izumo City, Shimane Prefecture, Aeon Mall Izumo 2F
[Business hours] 10:00 - 21:00
[Facility Area] Approximately 474.02 sq m (Approximately 143.39 tsubo)

Regarding the new brand design for the "Namco" amusement center

Background
"Namco," born from a company name change from Nakamura Seisakusho in 1977, now functions as an arcade brand name and a legendary brand name encompassing numerous legendary video games. The "Namco" brand, whose role has changed with the times, evokes different images depending on the generation. Despite "Namco" as its primary function today, the amusement arcade, having opened in 2010, faced the challenge of the brand not being deeply recognized.

This time, the brand concept has shifted from interior designs emphasizing the individuality of each store to a standardized design. This aims to increase recognition of "Namco" as an amusement facility brand. While featuring an impressive icon at the storefront, the design allows for flexible arrangements to suit each store. We aim to create an image where customers visually remember the fun, experiences, and memories of arcades, leading them to think of "Namco when they think of arcades."

[Brand Concept]

Our stores offer a diverse lineup, from classic games to next-level experiences, providing immersive fun within an everyday arcade setting. We connect various experiences, enhancing the added value of the space.

Brand Design
We've set three concepts to symbolize the new brand design for "Namco."

Emotional Square
It symbolizes the "plaza" where people gather and the entrance to the experiences created by "Namco."

Emotional Graphics
These are six graphic patterns that express the six experiential values that "Namco" cherishes: Immersion, Discovery, Anticipation, Familiarity, Togetherness, and Peace of Mind.

Emotional Pixel
Emotional graphics are expressed as "pixels (the smallest unit)".
Imagining "each individual visitor" to Namco, we will create a space that transforms into a large pixel art-like expression through their coming together, optimized for diverse shops.

Emotional Square

Emotional Graphics

Emotional Pixel

■Bandai Namco Experience Inc. Business Development Division

Division Manager Kazuya Maeda's Comment
Namco's branding review began with an internal workshop in 2022. After numerous discussions about the Namco brand's current position, future, and customer perception, the concept and design were established. With a colorful and bright atmosphere, they represent the future of Bandai Namco's amusement facilities. We aim to create stores that catch the eyes of our visitors and leave them with lasting memories of their enjoyable experiences at Namco.

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