A “battle” for Sanrio's newest items! Huge lines of people waiting in line for the new Sanrio products in various locations.

A new capsule toy “Sanrio Characters Crystal Mejirushi Accessory” has been available from Bandai's Gashapon since the fourth week of May, and an unprecedented "battle" has broken out.

The Gachapara editorial staff explains the situation on the frontlines and the secret of the popularity of this item, which has been the subject of a “whirlpool of enthusiasm” involving all of Japan!

A “battle” for Sanrio's newest items! Huge lines of people waiting in line for the new Sanrio products in various locations.

Sanrio Characters Crystal Mejirushi Accessory" is now available.

Sanrio Characters Crystal Mejirushi Accessory" from Bandai's Gashapon.

(*Image: from official website/official SNS)

This is a mejirushi accessory with sparkling crystal specifications, with diamond-cut diamonds on all surfaces. The transparency and reflections of light create a beautiful, luxurious finish.

The lineup includes five types: Hello Kitty, My Melody, Kuromi, Cinnamoroll, and Pom Pom Pudding.

Product Summary
Total 5 types
Sold by: Bandai Co.
Price: 300 yen (tax included)
Sales period: From the fourth week of May

Sold Out Immediately! Sanrio Battle" involving all of Japan

Even immediately after its release, reports of "sold out" have been pouring in from capsule toy specialty stores nationwide, indicating an unprecedented level of enthusiasm for the product.

Perhaps due to the extremely high level of attention, the number of stores that set a purchase limit of "three purchases per person" in advance is even more conspicuous than usual.

In addition, long lines have formed at sales points in various locations, and social networking sites continue to report the enthusiasm of the local community.

The line soon became very crowded."

Long lines at the gacha store.

'The usual queue in the mess forest.'

Huge line at the rumble corner.

There was a huge line, but I was surprised to see a dozen units up and running."

In fact, a check of the stock status on Bandai's official search site, “Gashapon Doko? the official Bandai search site, shows that there are only a few stores left in the country, and that they are ”on the verge of extinction. Most of the stores are sold out, but some are restocking.

The Internet is filled with posts enthusiastically calling for exchanges among users in order to have all types of products, and the excitement is truly unprecedented.

Perhaps in response to this nationwide frenzy, Bandai's official website announced, "Due to the popularity of this product, additional production will be conducted in the future," indicating just how out of the ordinary this battle was.

■What is the reaction on social networking sites?

While the fierce competition is fierce, the fans who are lucky enough to get their hands on a copy are praising it one after another.

It's so sparkly and beautiful."

Very cute, I'll take good care of it."

I pulled a kitty for the second time!"

It's crystal clear and pretty."

The way the light hits it, the way it shines, it's beautiful."

The sparkles and the kitty poses are adorable."

The beautiful specifications, which change their expression as they sparkle in the light, seem to have won the hearts of many fans.

■Three reasons why you might want to comp

Here are three points of interest to keep in mind with this capsule toy!

(*Image: from official website/official SNS)

  1. Crystal material with outstanding brilliance
  2. High transparency crystal material with diamond cut on all surfaces is used. The crystal sparkles and reflects strongly whenever it hits the light, giving it an extremely gorgeous and luxurious finish.

  3. Popular Sanrio characters are all here!
  4. The lineup includes a total of five types: Hello Kitty, My Melody, Kuromi, Cinnamoroll, and Pom Pom Purin. The top-class popular characters representing Sanrio have been carefully selected, and the image color of each and the clear material are a perfect match.

  5. Practical Mejiro function
  6. All types come with a crab can (carabiner) and wakka (ring) parts for easy attachment to umbrella handles, bags, pouches, plastic bottles, etc. It is convenient as a marker for your belongings, prevents lost items, and has practicality to make it easier to identify umbrellas on rainy days.

The "Sanrio Characters Crystal Mejirushi Accessory" combines design and practicality and has already become a hotly contested item. It is currently difficult to obtain, but if by some miracle you happen to see one, we recommend that you do not hesitate to get it!

Information is current at the time of publication.
*Some items may be out of stock.
*Sales and availability may vary by region and store. Stores may not carry the product or may change without prior notice.
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*The images are under development and the design and contents may differ in part from the actual product.
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Information is current at the time of publication.
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