"Kitayama Village Limited Capsule Toys" now available at two locations in Kitayama Village, Wakayama Prefecture

Jabarize Kitayama Co., Ltd. is selling "Kitayama Village Limited Gachapon" at two locations within Kitayama Village.

Gachapon "Kitayamamura Limited Capsule Toy"

Table of Contents

1 Memories of Kitayama Village in a capsule—“Kitayama Village Limited Gachapon” only available in Japan's only "enclave village" now on sale
2 About "Kitayama Village Limited Capsule Toys"
3 Installation location (limited to 2 locations within Kitayama Village)
4 Lineup (5 types total)
5 Planning Background: The Value of "Memories" Over "Products"
6 Key Features and Benefits

Memories of Kitayama Village in a capsule—“Kitayama Village Limited Gachapon” only available in Japan's only "enclave village" now on sale

Jabarize Kitayama Co., Ltd. (Location: Kitayama Village, Higashimuro District, Wakayama Prefecture), which plans and sells products utilizing "Jabara," a specialty product of Kitayama Village, Wakayama Prefecture, the only exclave village in Japan, is offering "Kitayama Village Limited Gachapon" for tourists visiting Kitayama Village, allowing them to turn their travel memories into tangible souvenirs on the spot.

This product is a “local gacha-gacha” that can be enjoyed in conjunction with the famous raft ride and other outdoor leisure activities in Kitayama Village. It is available at two locations within Kitayama Village. The lineup features a total of five original items, including local characters, maps, and amulets, all packed with the essence of Kitayama Village. It is being developed as a new souvenir and experiential content for tourism in Kitayama Village.

About "Kitayama Village Limited Capsule Toys"

Product Overview

Name: Kitayama Village Limited Gachapon

Contents: Original local capsule toys themed around Kitayama Village

Price: 400 yen per session (tax included)

For Sale: Available Now

Target Audience: Domestic and international tourists, outdoor enthusiasts, and leisure visitors to Kitayama Village

This is a “limited edition gachapon” that can only be found in Kitayama Village, featuring mini-items inspired by local characters, village culture, and scenery, all enclosed in capsules. It was designed as a "travel memory medium" for visitors to take home the excitement and fun of their outdoor adventures and leisure trips, along with a small capsule.

Installation location (limited to 2 locations within Kitayama Village)

Inside Kitayama Village Tourist Center

Yamazaki Shop "Jabaraya" inside Roadside Station Okutoro

By installing it at tourist facilities and roadside stations that serve as bases for activities such as river rafting, river play, and camping, it can be used as content that can be easily enjoyed during short waiting times before or after leisure activities.

Lineup (5 types total)

Kitayama Village unofficial hero "JABARIDER"

An unofficial local hero who secretly (perhaps?) protects Kitayama Village. It's a playful design that incorporates the motif of the village's specialty product, "jabara."

Kitayama Village Map

Designed with the topography of Kitayama Village, Japan's only “exclave village.” This is a compact local map that allows you to point to places you've visited while reminiscing about your trip.

③ Jagara Logo

A logo design inspired by "Jabara," the representative citrus of Kitayama Village. Simple yet eye-catching, it's perfect as a focal point for keychains and pouches.

④ Jabara Amulet

In honor of the Jabara, traditionally cherished as a talisman to ward off evil spirits, we've created a small, amulet-style design to wish for safe travels and good health.

Jabara x Leonardo

The character "Leonardo," with whom we have collaborated in the past, makes a reappearance. This is a unique collaboration item that blends the charm of Kitayama Village with the character's world.

All of them are designed with a playful spirit that makes you want to collect every kind, by tightly condensing the "Kitayama village-ness."

Planning Background: The Value of "Memories" Over "Products"

In this project, the most important thing was not "the thing itself" that you receive, but "being able to remember the time you spent in Kitayama Village."

Excited feelings from rafting and playing in the river

・A pleasant time spent at a roadside station or tourist information center

Casual conversations with family, friends, and guides

We planned this as a capsule toy, which is simple and easy to get, precisely because we wanted you to remember those moments every time you see these small items you hold onto.

Key Features and Benefits

“Travel Entertainment” You Can Enjoy Beyond Words”

Because of the intuitively easy-to-understand format of capsule toys, even foreign tourists who don't understand Japanese can easily participate. Regardless of generation or nationality, the entire experience of "turning, popping out, and opening" becomes a small event on their trip.

"Outdoor Travel Memories" You Can Easily Take Home

For an affordable price of 400 yen per attempt, you can take home compact souvenirs that are linked to memories of unique Kitayama Village activities like camping, rafting, and river boarding.

Turning “spare time” in tourism consumption into a fun experience.

We add color to those "moments of free time," such as waiting for check-in or a bus, or before meeting for an activity, with mini-activities that can be enjoyed by everyone from children to adults.

Information is current at the time of publication.
*Some items may be out of stock.
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