Palette Group has launched "Boom," an experience-based amusement brand centered on 1,000-yen gacha, which will be available for a limited time at the minamoni Ariake commercial facility starting May 13. The aim is to monetize vacant lots and improve the turnover rate.
(*Photo by Gachapara editorial department)
New "Boom" Brand of 1,000-yen Gacha x Experience-based Amusement Launched｜Opened at "minamoni Ariake" for a limited time
(CEO: Takao Arai, Head Office: Chiyoda-ku, Tokyo) has launched a new amusement brand "Boom," which monetizes vacant and idle space in commercial facilities, and will launch it at a large-scale commercial facility "minamoni Ariake" on May 13, 2026. The brand will be launched at the minamoni Ariake large-scale commercial facility from May 13, 2026 for a limited time.
This brand is a new space utilization model that provides visitors with “fun that makes them want to stop by” and facility operators with increased turnover and revenue opportunities through a hands-on amusement corner centered on a 1,000-yen gacha.
Background of Brand Launch
In recent years, commercial facilities have been faced with the major challenge of effectively utilizing vacant lots and idle space caused by tenant withdrawals and other factors. At the same time, consumer behavior is shifting from "goods consumption" to "things consumption," and demand is rising for experience-based entertainment that can be enjoyed in a short period of time.
Against the backdrop of these changes in the market environment, the Palette Group has launched a new brand, “Boom,” which "transforms the space itself into entertainment.
Boom" is designed to enable the introduction of a 1,000-yen gacha-based amusement corner in a short period of time and with a low workload, and its greatest feature is that it can instantly transform vacant space in commercial facilities into a customer-attracting spot.
The development at "minamoni Ariake" is positioned as a model verification through actual operation, and is an attempt to provide new value to both the facility and its visitors.
About Boom
“A new profit model that overturns the conventional wisdom of ”vacant parcels = cost
Converting idle space that was previously considered a burden into a space that generates revenue through entertainment content. We propose this as a new option for facility management.
1,000-yen gacha creates “coincidence x experiential value”
The design is centered around a simple but highly anticipated 1,000-yen gacha, an amusement machine, and a lead-in line that naturally makes visitors want to stop by. Provides a satisfying experience even in a short period of time.
Design aimed at improving the overall facility circulation rate
Emphasis is placed on revitalizing the flow line of the entire facility, rather than on stand-alone sales. Contributing to the effect of sending customers to neighboring tenants and increasing the time spent in the facility.
minamoni Ariake", the facility where this year's exhibition will be held.
Facility name: minamoni Ariake
Location: 1-4-34 Ariake, Koto-ku, Tokyo
Access: 10 min. walk from Ariake Tennis no Mori Sta. on the Yurikamome Line
Floor: 2F, 2050 lots
Business hours: 9:00-21:00
Plans to expand to commercial facilities nationwide
In the future, we plan to systematize "Boom" as a brand and expand its development to commercial facilities and idle spaces nationwide.
Information is current at the time of publication.
*Some items may be out of stock.
*Sales and availability may vary by region and store. Stores may not carry the product or may change without prior notice.
All copyrights and trademark rights to the products and names listed on this site belong to the respective manufacturers and copyright holders.
*The images are under development and the design and contents may differ in part from the actual product.
However, in the event of any discrepancies, the information on the official website will take precedence. Please be aware of this before using this site.
.
