Zero Place, Inc. implemented measures to promote participation at the "WE LOVE Machida FESTA VOL.2" held in Machida City, using a hands-on gacha (a type of gacha that allows visitors to win an original can badge) at the Cultural Promotion Division's booth.
Machida City x Zero Place] Promoting Participation with Hands-on Gacha at "WE LOVE Machida FESTA VOL. 2" - Machida City x Zero Place
(headquartered in Saitama City, Saitama Prefecture; Masaki Narita, President; hereinafter "Zero Place") implemented a participation promotion program using hands-on gachas at the "WE LOVE Machida FESTA VOL. 2" (organized by Keitaro and M-Sume) held in Machida City, Tokyo, on May 5 and 6, 2026, at the Cultural Promotion Section booth* in the Cultural and Sports Promotion Department of Machida City. The "Cultural Promotion Division Booth" was a booth that used interactive gachas to promote participation in the event.
The theme of the event was “designing an experience of culture and art that makes visitors want to participate,” and the event featured a gacha content with a chance to win an original badge. During the event, a wide range of visitors, from children to adults, participated.
Background
Regional events are required to implement measures not only to increase the number of visitors, but also to enhance the value of each visitor's participation experience. On the other hand, at the event site,
Contact with visitors tends to be limited
Weak leads to encourage people to stop by the booths
Difficult to increase participation rate in surveys and PR measures
The following challenges exist.
Against this backdrop, the Cultural Promotion Division's booth featured a hands-on gacha to promote participation.
Details of implementation
At the venue, there will be a hands-on gacha (a type of gacha that allows you to win an original can badge).
Through the intuitive and easy-to-understand experience of "gotcha," a lead-in line was designed to encourage visitors to naturally stop by the booth and participate in the cultural and artistic initiatives.
Conditions for participation in the gacha are,
The "Sticky Note Art" project was held in the booth, where visitors could freely draw illustrations and messages on sticky notes as a way to promote culture and art.
To complete a circular project to find five keywords hidden in the venue.
With these two points, “participation in cultural and artistic experiences” itself leads to participation in the gacha.
The event was attended not only by children but also by many adults, and people of all ages were seen enjoying the gacha. The combination of hands-on content and gacha also promoted time spent at the booth and circulation within the venue.
Summary of Results
Gacha RPM: 225 RPM
A wide range of visitors, from children to adults, participated in the event.
Promote stop and stay at the booths
Create participation behavior in a natural way
The "experience" as the starting point of participation led visitors to take spontaneous action.
Three factors that created participation
(1) Experience design that "makes you want to turn it on and off
The intuitive and easy-to-understand "gacha" system allows participation without the need for explanation.
A wide range of people, from children to adults, naturally stopped by the event, leading to their participation.
(2) Premium design (original badge)
By offering original event-only can badges as prizes, the "reason to participate" is made clear.
They were able to motivate visitors to participate.
(iii) Affinity with booth conduit
By placing the gacha in the booth, visitors were encouraged to stop by and stay for a while, creating a point of contact with visitors.
Future Prospects
Zero Place, Inc. will continue to develop gacha content with the theme of “promoting participation through experience” for local governments, companies, and community events.
Not only attracting event visitors,
Questionnaire collection
Migration measures
Regional PR
Tourism Policy
Fan Marketing
The company says that it will contribute to regional revitalization and increase the value of the visitor experience through its use in a variety of scenarios, including the following
About the Gacha Machine with Digital Signage
Main Features
Equipped with digital signage
In addition to still images, video and audio can be freely reproduced. It can be used in a wide range of situations, such as product PR and campaign announcements.
Free product inclusion
There are no restrictions on the contents of the capsule, which can contain original goods, coupons, samples, etc. It can also be used as a campaign measure or unattended sales tool.
Support for a wide variety of payment methods
In addition to coins, medals, and tokens, cashless payment is available as an option. Free play settings are also available, making it ideal for hands-on events and as a customer attraction device.
Information is current at the time of publication.
*Some items may be out of stock.
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*The images are under development and the design and contents may differ in part from the actual product.
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